Advertising Ideas on a Small Budget | SCORE

Advertising Ideas on a Small Budget | SCORE: "Advertising Ideas on a Small Budget

By Susan Jacksack, J.D.
To be effective, advertising must be interruptive—that is, it must make you stop thumbing through the newspaper or thinking about your day long enough to read or hear the ad. Advertising must also be credible, unique, and memorable in order to work. And finally, enough money must be spent to provide a media schedule for ad frequency, the most important element for ad memorability."

Great advertising wisdom from 'SCORE'.