Basic Marketing That Builds Involvement - PTOToday.com

Basic Marketing That Builds Involvement - PTOToday.com: "Every piece of marketing, such as flyers, handouts, and your website, should reiterate the information you collected. Don’t just share this information in your yearly efforts to bring in new parents. Include it on monthly meeting notices and in speeches whenever you talk about the organization. In particular, it should be front and center when doing fundraising. It can be your best fundraising tool, because it tells people exactly why the PTO exists and why they should support it. And don’t be afraid to say the same thing over and over. That’s how awareness is built and the message is conveyed."