Media Comparison: Media Comparison
What are the advantages and disadvantages of the major media formats?
Sunday, August 28, 2011
Average CPM's
Average CPM's
Different advertising media have varying pro and con attributes. It's not very accurate to list CPM's without taking into consideration what each medium effectively entails. But looked at from a pure CPM point of view there is a hierarchy of prices.
Infoacrs.com / Gloria M. Boone
Infoacrs.com / Gloria M. Boone: loria Boone is a Professor of Communication at Suffolk University in Boston, Massachusetts. I teach classes in Advertising, New Media, Social Media, Information Architecture, Usability, Web Design, and Protest Reform Rhetoric.
Thursday, August 25, 2011
Calculating Your Ad Budget | Entrepreneur.com
Calculating Your Ad Budget | Entrepreneur.com: Calculating Your Ad Budget
Before you pour money into advertising, figure out exactly how much you should spend.
Before you pour money into advertising, figure out exactly how much you should spend.
Friday, August 19, 2011
Vacuum fruit fly catcher. : View Idea
Vacuum fruit fly catcher. : View Idea: Vacuum fruit fly catcher.
A small shop type vacuum contains a small amount of soapy water. The vacuum is activated periodically by a timer. The vacuum draws air through a hose attached to a container that has a series of small holes in the top. In the bottom of the container is a sponge soaked in wine or fruit juice. The fruit flies land on the bait sponge and collect there for a period until the timer starts the vacuum running for a few seconds. The flies can't fight the vacuum draw and are sucked into the soapy water and are killed. I've used this home made devise very successfully in my wine making area.
A small shop type vacuum contains a small amount of soapy water. The vacuum is activated periodically by a timer. The vacuum draws air through a hose attached to a container that has a series of small holes in the top. In the bottom of the container is a sponge soaked in wine or fruit juice. The fruit flies land on the bait sponge and collect there for a period until the timer starts the vacuum running for a few seconds. The flies can't fight the vacuum draw and are sucked into the soapy water and are killed. I've used this home made devise very successfully in my wine making area.
Tuesday, August 16, 2011
Google Search vs. Display – Pros and Cons | Return On Now
Google Search vs. Display – Pros and Cons | Return On Now: "Impressions: Depending on a number of factors, including your overall budget and how much of it is allocated to display, you can see 10-20 times as many impressions as you can in search
Cost per click: As a general rule of thumb, your cost per click on display should be 30% less than Search
Cost per conversion: The metric I personally manage to for display conversions is 20% less than search"
Cost per click: As a general rule of thumb, your cost per click on display should be 30% less than Search
Cost per conversion: The metric I personally manage to for display conversions is 20% less than search"
Just The Stats
It [Google ad networks] is the largest ad network in the U.S. with 93.4 percent reach, according to comScore.
Display in 2011: The Future Belongs to Google | ClickZ
Display in 2011: The Future Belongs to Google | ClickZ: "It is the largest ad network in the U.S. with 93.4 percent reach, according to comScore."
Tuesday, August 9, 2011
New Orleans Not 'linked In' On Social Networks? - WWL - AM870 | FM105.3 | News | Talk | Sports
New Orleans Not 'linked In' On Social Networks? - WWL - AM870 | FM105.3 | News | Talk | Sports: "New Orleans not 'linked in' on social networks?"
Recently both the state of Louisiana and New Orleans have racked up many, many positive rankings in various business polls, but there's one area that a recent index finds the city is seriously lacking.
New Orleans has been rated as one of the least socially connected on the internet, number 7 to be exact in the 'Least Social City' category.
The marketing database company NetProspex devised an index that goes into great detail about various details involving social media.
Check out NetProspex 'Ten Least Social Cities'
Loyola professor David Zemmels says the index doesn't take into account how well the metro area uses social media to warn and organize during severe weather and hurricanes. "I think New Orleans does well where it needs to, which is hurricane preparedness and those kind of areas. It doesn't do as well in business-to-business or person-to-person communication."
But he says, this is a place with a very strong social network, just not on the internet. "New Orleans already does a better job of that than most cities in the off-line world. New Orleans itself is a very well connected city in the off-line world; strong community ties, strong small business ties. Those are the things that are replaced by the electronic media."
But because New Orleans has some of the least engaged business-oriented social media users, Zemmels says local businesses could be leaving a lot of money on the table by not marketing better on social networks, although he notes even though they are free to use, in time-cost they can be rather expensive for businesses in the beginning.
New Orleans has been rated as one of the least socially connected on the internet, number 7 to be exact in the 'Least Social City' category.
The marketing database company NetProspex devised an index that goes into great detail about various details involving social media.
Check out NetProspex 'Ten Least Social Cities'
Loyola professor David Zemmels says the index doesn't take into account how well the metro area uses social media to warn and organize during severe weather and hurricanes. "I think New Orleans does well where it needs to, which is hurricane preparedness and those kind of areas. It doesn't do as well in business-to-business or person-to-person communication."
But he says, this is a place with a very strong social network, just not on the internet. "New Orleans already does a better job of that than most cities in the off-line world. New Orleans itself is a very well connected city in the off-line world; strong community ties, strong small business ties. Those are the things that are replaced by the electronic media."
But because New Orleans has some of the least engaged business-oriented social media users, Zemmels says local businesses could be leaving a lot of money on the table by not marketing better on social networks, although he notes even though they are free to use, in time-cost they can be rather expensive for businesses in the beginning.
Now I Know: Hey, Let's Crash Two Trains Together!
Publicity stunts can sometimes go too far:
Now I Know: Hey, Let's Crash Two Trains Together!: "A man by the name of William George Crush was the general passenger agent for the Katy, and he was charged with making sure that the railroad had enough passenger business to warrant its ongoing operation. �Crush, seeking visibility, came up with an idea. �Train wrecks, he observered, always seemed to attract large crowds -- so Crush decided to create a train wreck of his very own. �"
Monday, August 8, 2011
Users are scattered all over the net and that's how you need to reach out to them, claims Google.
Interesting study conducted on behalf of Google that claims target audiences are too scattered to reach at any one website and it is more efficient to reach them by taking a more scattered approach, presumably by using the Google Display Network of websites.
Online/Offline Stats
67% of online users are driven to perform a search based on company name, product or service name, or slogan as a result of an offline message. -http://printinthemix.com/summaries/show/43
Nearly 40% of online searchers, influenced by offline channels, ultimately make a purchase. -http://printinthemix.com/summaries/show/43
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