Recently both the state of Louisiana and New Orleans have racked up many, many positive rankings in various business polls, but there's one area that a recent index finds the city is seriously lacking.
New Orleans has been rated as one of the least socially connected on the internet, number 7 to be exact in the 'Least Social City' category.
The marketing database company NetProspex devised an index that goes into great detail about various details involving social media.
Check out NetProspex 'Ten Least Social Cities'
Loyola professor David Zemmels says the index doesn't take into account how well the metro area uses social media to warn and organize during severe weather and hurricanes. "I think New Orleans does well where it needs to, which is hurricane preparedness and those kind of areas. It doesn't do as well in business-to-business or person-to-person communication."
But he says, this is a place with a very strong social network, just not on the internet. "New Orleans already does a better job of that than most cities in the off-line world. New Orleans itself is a very well connected city in the off-line world; strong community ties, strong small business ties. Those are the things that are replaced by the electronic media."
But because New Orleans has some of the least engaged business-oriented social media users, Zemmels says local businesses could be leaving a lot of money on the table by not marketing better on social networks, although he notes even though they are free to use, in time-cost they can be rather expensive for businesses in the beginning.
New Orleans has been rated as one of the least socially connected on the internet, number 7 to be exact in the 'Least Social City' category.
The marketing database company NetProspex devised an index that goes into great detail about various details involving social media.
Check out NetProspex 'Ten Least Social Cities'
Loyola professor David Zemmels says the index doesn't take into account how well the metro area uses social media to warn and organize during severe weather and hurricanes. "I think New Orleans does well where it needs to, which is hurricane preparedness and those kind of areas. It doesn't do as well in business-to-business or person-to-person communication."
But he says, this is a place with a very strong social network, just not on the internet. "New Orleans already does a better job of that than most cities in the off-line world. New Orleans itself is a very well connected city in the off-line world; strong community ties, strong small business ties. Those are the things that are replaced by the electronic media."
But because New Orleans has some of the least engaged business-oriented social media users, Zemmels says local businesses could be leaving a lot of money on the table by not marketing better on social networks, although he notes even though they are free to use, in time-cost they can be rather expensive for businesses in the beginning.
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