Thursday, October 27, 2011

Advertising - Wikipedia, the free encyclopedia

Advertising - Wikipedia, the free encyclopedia: Types of advertising


Virtually any medium can be used for advertising Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

Wednesday, October 26, 2011

Signage

Signage: Signage

There are signs everywhere around us, on buildings, products, road and more. But what makes an effective sign?

Monday, October 24, 2011

MACKAY ADVERTISING

Advertising pricing for various outdoor media in Dallas, TX.

MACKAY ADVERTISING

TAIL | Mackay Advertising

Bus Advertising Cost in Dallas TAIL | Mackay Advertising: Net Space:
1-12 months $200
6-12 months $150

Printing, Installation, Removal:
1-5: $75 each
6-10: $50 each
11-20: $45

Which Form of Advertising is More Efficient & Effective? | SEO Book.com

Which Form of Advertising is More Efficient & Effective? | SEO Book.com: The best advertising typically looks more like information than advertising.

Monday, October 17, 2011

Small Business Advertising Ideas

Small Business Advertising Ideas: Craigslist can be a lucrative source of business for some companies. If you currently post on craigslist, or plan to, here are some suggestions to make the most of them:

Use awareness days for marketing

Small Business Advertising Ideas: Did you know there are more awareness days then there are days in the year? Many of these could be your next great idea for a marketing push.

10 Free Advertising Ideas

Great marketing ideas for a landscaper/lawn care business. Follow these 10 ideas and I an guarantee a successful business.

10 Free Advertising Ideas: 10 Free Advertising Ideas
By jeffbarson On October 19, 2006 Under Business, Marketing

Jake Wolf started his landscape business after posting �€œLandscape design student needs your home for portfolio development�€� on a local yahoo group. Within a week of his post he received 30 calls and had lined up enough work to quit his job.

Thursday, October 13, 2011

Hypothetically tweaking: Research shows questions can influence behavior, promote bias

Hypothetical questions can bias thought. This works by eliciting an already held opinion in general. An hypothetical question can help to connect the generally held pre-conception with a specific yet unrelated subject.

Hypothetically tweaking: Research shows questions can influence behavior, promote bias: if I introduce someone to new, hypothetical information about a certain politician being crooked, even though the information isn't true, the question will influence them over time because it matches their existing, negative beliefs about politicians," said Moore. "They'll become more negative about that politician and less likely to vote for him, and their attitude about politicians in general will become more negative."

Google Pitches Google Hangout With Full Page New York Times Ad

Why would Google buy and use ad space in the New York Times paper edition? Can't they reach the same people through their own online networks?

I'm trying to figure this out as I am currently trying to come up with media comparisons to sell AdWords products to my customers.

I was hoping to be able to say that AdWords can reach customers as well as traditional media can. I'm in doubt now.

Google Pitches Google Hangout With Full Page New York Times Ad: How do you spread the word about your awesome new social media network? If you’re Google, apparently you turn to a full page ad in the old media of the New York Times.