Why would Google buy and use ad space in the New York Times paper edition? Can't they reach the same people through their own online networks?
I'm trying to figure this out as I am currently trying to come up with media comparisons to sell AdWords products to my customers.
I was hoping to be able to say that AdWords can reach customers as well as traditional media can. I'm in doubt now.
Google Pitches Google Hangout With Full Page New York Times Ad: How do you spread the word about your awesome new social media network? If you’re Google, apparently you turn to a full page ad in the old media of the New York Times.
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