This is a great topic and question for the advertising world. What are the pros and cons to different modes of advertising?
SEO or AdWords or Offline - looking for advice: SEO or AdWords or Offline - looking for advice
I manage a website called SellYourCell. com. We buy used cell phones. We just took the site over and their has been NO advertising for years of any kind. Only 10% of people sell their old cell phones when they buy a new one so the challenge is to reach the 90% that don't and make them aware. Our competitors appear to be focusing on advertising for the 10% that do. Any ideas on how you would build awareness with the 90% of people who don't sell their cell phones when they get a new one? Thanks to you master marketers!
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