Billboard ads can go anywhere from a few hundred a month up to thousands per month. Also there is an initial design and print fee for the panels.
The entry fee is steep but the actual CPM is just about the lowest in advertising.
How much does it cost to make a billboard? And how much does it cost to advertise for 6 months or so? - Yahoo! Answers: The smaller boards ran around $600 a month for rental. The large ones ran around $1,500 to $2,000 a month. You might also look into doing a six-month poster showing. This means you might have several posters that rotate to various locations over the six-month period. Often, outdoor companies run special rates on poster showings, so be sure to ask.
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