Google Search vs. Display – Pros and Cons | Return On Now: "Impressions: Depending on a number of factors, including your overall budget and how much of it is allocated to display, you can see 10-20 times as many impressions as you can in search
Cost per click: As a general rule of thumb, your cost per click on display should be 30% less than Search
Cost per conversion: The metric I personally manage to for display conversions is 20% less than search"
Tuesday, August 16, 2011
Just The Stats
It [Google ad networks] is the largest ad network in the U.S. with 93.4 percent reach, according to comScore.
Display in 2011: The Future Belongs to Google | ClickZ
Display in 2011: The Future Belongs to Google | ClickZ: "It is the largest ad network in the U.S. with 93.4 percent reach, according to comScore."
Tuesday, August 9, 2011
New Orleans Not 'linked In' On Social Networks? - WWL - AM870 | FM105.3 | News | Talk | Sports
New Orleans Not 'linked In' On Social Networks? - WWL - AM870 | FM105.3 | News | Talk | Sports: "New Orleans not 'linked in' on social networks?"
Recently both the state of Louisiana and New Orleans have racked up many, many positive rankings in various business polls, but there's one area that a recent index finds the city is seriously lacking.
New Orleans has been rated as one of the least socially connected on the internet, number 7 to be exact in the 'Least Social City' category.
The marketing database company NetProspex devised an index that goes into great detail about various details involving social media.
Check out NetProspex 'Ten Least Social Cities'
Loyola professor David Zemmels says the index doesn't take into account how well the metro area uses social media to warn and organize during severe weather and hurricanes. "I think New Orleans does well where it needs to, which is hurricane preparedness and those kind of areas. It doesn't do as well in business-to-business or person-to-person communication."
But he says, this is a place with a very strong social network, just not on the internet. "New Orleans already does a better job of that than most cities in the off-line world. New Orleans itself is a very well connected city in the off-line world; strong community ties, strong small business ties. Those are the things that are replaced by the electronic media."
But because New Orleans has some of the least engaged business-oriented social media users, Zemmels says local businesses could be leaving a lot of money on the table by not marketing better on social networks, although he notes even though they are free to use, in time-cost they can be rather expensive for businesses in the beginning.
New Orleans has been rated as one of the least socially connected on the internet, number 7 to be exact in the 'Least Social City' category.
The marketing database company NetProspex devised an index that goes into great detail about various details involving social media.
Check out NetProspex 'Ten Least Social Cities'
Loyola professor David Zemmels says the index doesn't take into account how well the metro area uses social media to warn and organize during severe weather and hurricanes. "I think New Orleans does well where it needs to, which is hurricane preparedness and those kind of areas. It doesn't do as well in business-to-business or person-to-person communication."
But he says, this is a place with a very strong social network, just not on the internet. "New Orleans already does a better job of that than most cities in the off-line world. New Orleans itself is a very well connected city in the off-line world; strong community ties, strong small business ties. Those are the things that are replaced by the electronic media."
But because New Orleans has some of the least engaged business-oriented social media users, Zemmels says local businesses could be leaving a lot of money on the table by not marketing better on social networks, although he notes even though they are free to use, in time-cost they can be rather expensive for businesses in the beginning.
Now I Know: Hey, Let's Crash Two Trains Together!
Publicity stunts can sometimes go too far:
Now I Know: Hey, Let's Crash Two Trains Together!: "A man by the name of William George Crush was the general passenger agent for the Katy, and he was charged with making sure that the railroad had enough passenger business to warrant its ongoing operation. �Crush, seeking visibility, came up with an idea. �Train wrecks, he observered, always seemed to attract large crowds -- so Crush decided to create a train wreck of his very own. �"
Monday, August 8, 2011
Users are scattered all over the net and that's how you need to reach out to them, claims Google.
Interesting study conducted on behalf of Google that claims target audiences are too scattered to reach at any one website and it is more efficient to reach them by taking a more scattered approach, presumably by using the Google Display Network of websites.
Online/Offline Stats
67% of online users are driven to perform a search based on company name, product or service name, or slogan as a result of an offline message. -http://printinthemix.com/summaries/show/43
Nearly 40% of online searchers, influenced by offline channels, ultimately make a purchase. -http://printinthemix.com/summaries/show/43
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