3PartsofaPrintAd.pdf (application/pdf Object)

3PartsofaPrintAd.pdf (application/pdf Object)

Three Essential Parts of a Print Advertisement

If your advertising is effective, the money spent is an investment, not an expense,
from which you can expect returns. A print ad does not have the same
function as a business card and should not be approached the same way. A successful
print advertisement should have: an interesting headline, eye catching
design, and well-crafted copy.

1. Your headline should attract the reader’s attention. The best way to do this
is to offer a clear benefit. Tell the customer what your product or service can do
for them.

2. Your ad design should be uncluttered. Avoid small or complicated type, using
a maximum of two different fonts. Make use of photos and white space, as
both draw the reader’s eye on a printed page mostly filled with text.

3. As for ad copy, answer the inevitable question, “what’s in it for me?” Ads
should be created to catch Attention, pull Interest, incite Desire, and then
move readers to Action.

By using these three points to design your print advertisements, and offering
consistent exposure of your ad to prospects, you’ll see greater responses to your
advertising messages - making advertising an investment, and not an expense.
If you are considering print advertising for your business, and want to make
sure you get the most impact for your money, consider the marketing services
of Two-Lane Livin’. In house print ads are designed with proven points of print
advertising, and can include methods for tracking the responses to your ad.
Contract packages are designed to benefit those who advertise strategically, offering
consistent exposure to the public.

We know what makes advertising effective. For more information, call Lisa at
304-354-9132 or e-mail lisa@twolanelivin.com.

Yes! 50 Scientifically Proven Ways to Be Persuasive � alex.moskalyuk

Yes! 50 Scientifically Proven Ways to Be Persuasive � alex.moskalyuk: "If the amount of tips per week is the baseline for that restaurant, let’s make the waiters include a mint as they give the check to the customer. The tips go up by 3.3%. However, when the waiters offer the mints themselves, prior to signing the check, the tipping amount went up by 14.1%. In yet another experiment, the waiter would present the patrons with 1 mint per guest, then give them the check, then turning around to leave, then, as if remembering something sudden, turning around and giving them yet another mint per guest. Result? 23% increase in tips, as this signaled high amount of personalization."

Yes! 50 Scientifically Proven Ways to Be Persuasive � alex.moskalyuk

Yes! 50 Scientifically Proven Ways to Be Persuasive � alex.moskalyuk

trendwatching.com's April 2009 Trend Briefing covering SELLSUMERS

trendwatching.com's April 2009 Trend Briefing covering SELLSUMERS: "SELLSUMERS: Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too. Made possible by the online revolution’s great democratization of demand and supply, and further fueled by a global recession that leaves consumers strapped for cash, the SELLSUMERS phenomenon is yet another manifestation of the mega-trend that is 'consumer participation'."

trendwatching.com's April 2009 Trend Briefing covering SELLSUMERS

trendwatching.com's April 2009 Trend Briefing covering SELLSUMERS: "A recession-induced need for cash, and an ever-growing infrastructure enabling individuals to act as (part-time) entrepreneurs, are fueling concepts that help ordinary consumers make money instead of just spending it.

SELLSUMERS"

See Seebob.com !

Springwise | New business ideas from around the world

Springwise | New business ideas from around the world: "Besides simply helping busy people get things done, RunMyErrand promises environmental benefits by aggregating errands more efficiently and also offers sellsumers a flexible way to earn a little extra money as runners. Founded in early 2008, RunMyErrand was recently named by Facebook as a winner in its fbFund REV incubation program. It currently serves only the Boston area, however; one to help bring to a city near you...? (Related: PAs for the rest of us — Job marketplace for quick online tasks.)"

GreenGraffiti

Sustainable communication

GreenGraffiti® is an environmentally friendly form of outdoor advertising with a clear message; clean is green. GreenGraffiti® is completely carbon neutral, is one of the first companies in the world to compensate for our water footprint and contributes in a unique way to a healthier environment. That is why we can say with a clear conscience: the more GreenGraffiti® the better.

Curb™ The natural media company, green marketing, creative agency, clean advertising, guerilla marketing, sustainable marketing, sand sculpting.

Curb™ The natural media company, green marketing, creative agency, clean advertising, guerilla marketing, sustainable marketing, sand sculpting.

online76.jpg (JPEG Image, 574x646 pixels)

online76.jpg (JPEG Image, 574x646 pixels)