3PartsofaPrintAd.pdf (application/pdf Object)

3PartsofaPrintAd.pdf (application/pdf Object)

Three Essential Parts of a Print Advertisement

If your advertising is effective, the money spent is an investment, not an expense,
from which you can expect returns. A print ad does not have the same
function as a business card and should not be approached the same way. A successful
print advertisement should have: an interesting headline, eye catching
design, and well-crafted copy.

1. Your headline should attract the reader’s attention. The best way to do this
is to offer a clear benefit. Tell the customer what your product or service can do
for them.

2. Your ad design should be uncluttered. Avoid small or complicated type, using
a maximum of two different fonts. Make use of photos and white space, as
both draw the reader’s eye on a printed page mostly filled with text.

3. As for ad copy, answer the inevitable question, “what’s in it for me?” Ads
should be created to catch Attention, pull Interest, incite Desire, and then
move readers to Action.

By using these three points to design your print advertisements, and offering
consistent exposure of your ad to prospects, you’ll see greater responses to your
advertising messages - making advertising an investment, and not an expense.
If you are considering print advertising for your business, and want to make
sure you get the most impact for your money, consider the marketing services
of Two-Lane Livin’. In house print ads are designed with proven points of print
advertising, and can include methods for tracking the responses to your ad.
Contract packages are designed to benefit those who advertise strategically, offering
consistent exposure to the public.

We know what makes advertising effective. For more information, call Lisa at
304-354-9132 or e-mail lisa@twolanelivin.com.