Saturday, September 14, 2013
Google Badge – Ad Innovations – Google Ads
Google Badge – Ad Innovations – Google Ads: The Google badge is one of the best ways to tell your audience about your Google page. In fact, some of our top publishers saw a 38% average increase in followers after adding it to their site.
Friday, February 17, 2012
How Companies Learn Your Secrets - NYTimes.com
How Companies Learn Your Secrets - NYTimes.com: Andrew Pole was hired by Target to use the same kinds of insights into consumers’ habits to expand Target’s sales. H
Ask YC: Why can't anyone compete with craigslist? | Hacker News
Ask YC: Why can't anyone compete with craigslist? | Hacker News: IsaacSchlueter 1275 days ago | link
Whenever there is something free and useful, it's only a matter of time before a not-quite-as-free and even-more-useful alternative comes along.
Craigslist is the ultimate "free and useful" site. But it does a lot.
Dating sites, in particular, outdo Craigslist for personals pretty routinely. OKCupid and PlentyOfFish are almost as free (they have ads), but are much less spammy. (CL's w4m boards are pretty much 100% spam. The others aren't much better. Actually, I'm not sure why they even continue to keep them up.)
The last time I sold a car, and the last time I bought one, I did use CL pretty aggressively, but the actual deal I ended up making was through Autotrader both times.
So, it's possible to compete with Craigslist in specific areas, but it's a bit foolish to try to be the "all forms of classified", since they do THAT pretty damn well. They've stripped down the feature set to the point where it's just what is necessary, and nothing else. Not a bad strategy. (Arguably, the only one that really works.)
The trick is to find something where CL is the best of breed, and figure out the pain points. If the answer is "there aren't any pain points", then move on to the next idea.
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Whenever there is something free and useful, it's only a matter of time before a not-quite-as-free and even-more-useful alternative comes along.
Craigslist is the ultimate "free and useful" site. But it does a lot.
Dating sites, in particular, outdo Craigslist for personals pretty routinely. OKCupid and PlentyOfFish are almost as free (they have ads), but are much less spammy. (CL's w4m boards are pretty much 100% spam. The others aren't much better. Actually, I'm not sure why they even continue to keep them up.)
The last time I sold a car, and the last time I bought one, I did use CL pretty aggressively, but the actual deal I ended up making was through Autotrader both times.
So, it's possible to compete with Craigslist in specific areas, but it's a bit foolish to try to be the "all forms of classified", since they do THAT pretty damn well. They've stripped down the feature set to the point where it's just what is necessary, and nothing else. Not a bad strategy. (Arguably, the only one that really works.)
The trick is to find something where CL is the best of breed, and figure out the pain points. If the answer is "there aren't any pain points", then move on to the next idea.
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Ask YC: Why can't anyone compete with craigslist? | Hacker News
Ask YC: Why can't anyone compete with craigslist? | Hacker News: To beat Craigslist, you need to find something about Craiglist that can not only be done better -- but that users actually want more than Craigslist's reach. Both those requirements need to be there for a competitor to have a chance.
In other words, it's not sufficient enough to say, "Somebody could easily build a better-looking Craiglist". Users aren't willing to post or browse classifieds on a site that may look nicer by doesn't have the same reach.
Likewise, it's not sufficient to offer a site that has "modern" (Web 2.0) tools. Again, that doesn't help users with their primary objective: getting their ad in front of as many people as possible.
So does Craiglist even have an Achilles' Heel then? In my opinion, the one thing that absolutely sucks about posting an ad to Craiglist is getting a ton of flakey or illegible responses from people who are just wasting your time. I don't bother to post small items there anymore because it's just not worth the trouble. If someone could develop a site that filters out all the flakes, I bet you'd have a compelling reason for people to start using it.
In other words, it's not sufficient enough to say, "Somebody could easily build a better-looking Craiglist". Users aren't willing to post or browse classifieds on a site that may look nicer by doesn't have the same reach.
Likewise, it's not sufficient to offer a site that has "modern" (Web 2.0) tools. Again, that doesn't help users with their primary objective: getting their ad in front of as many people as possible.
So does Craiglist even have an Achilles' Heel then? In my opinion, the one thing that absolutely sucks about posting an ad to Craiglist is getting a ton of flakey or illegible responses from people who are just wasting your time. I don't bother to post small items there anymore because it's just not worth the trouble. If someone could develop a site that filters out all the flakes, I bet you'd have a compelling reason for people to start using it.
Ask YC: Why can't anyone compete with craigslist? | Hacker News
Ask YC: Why can't anyone compete with craigslist? | Hacker News: I guess a way of asking is why are we so married to the concept of classifieds. Maybe you should look at innovation in finding jobs, finding houses, etc.
Ebay is an innovation in buying selling stuff (once classifieds territory).
Personally, I think maps/real-estate, very possibly from Google could be a major point of attack. just makes sense to find real estate on a map. Also makes sense to book hotels. 2 money areas online.
Ebay is an innovation in buying selling stuff (once classifieds territory).
Personally, I think maps/real-estate, very possibly from Google could be a major point of attack. just makes sense to find real estate on a map. Also makes sense to book hotels. 2 money areas online.
Ask YC: Why can't anyone compete with craigslist? | Hacker News
Ask YC: Why can't anyone compete with craigslist? | Hacker News: Kaizyn 1275 days ago | link
Then don't try to tackle Craigslist head on. Attack them with an indirect strategy. Focus on what Craigslist doesn't get right and aim for the identified weaknesses. Better yet start by building up a position of strength for your own competing site and once your position is unassailable, then go into competition with them for classified ads. Finally, if you prefer neither indirect approach, then compel Craigslist to try and compete with your company in an area closely related to classified ads but different enough that it will be hard for Craigslist to adapt adequately to compete with you in this new space.
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Then don't try to tackle Craigslist head on. Attack them with an indirect strategy. Focus on what Craigslist doesn't get right and aim for the identified weaknesses. Better yet start by building up a position of strength for your own competing site and once your position is unassailable, then go into competition with them for classified ads. Finally, if you prefer neither indirect approach, then compel Craigslist to try and compete with your company in an area closely related to classified ads but different enough that it will be hard for Craigslist to adapt adequately to compete with you in this new space.
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Friday, January 13, 2012
Thursday, October 27, 2011
Advertising - Wikipedia, the free encyclopedia
Advertising - Wikipedia, the free encyclopedia: Types of advertising
Virtually any medium can be used for advertising Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.
Virtually any medium can be used for advertising Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.
Wednesday, October 26, 2011
Tuesday, October 25, 2011
Major Methods of Advertising and Promotion (Methods of External Communications)
Major Methods of Advertising and Promotion (Methods of External Communications): Major Methods of Advertising (Repeatedly Getting Message Out)
Monday, October 24, 2011
TAIL | Mackay Advertising
Bus Advertising Cost in Dallas
TAIL | Mackay Advertising: Net Space:
1-12 months $200
6-12 months $150
Printing, Installation, Removal:
1-5: $75 each
6-10: $50 each
11-20: $45
1-12 months $200
6-12 months $150
Printing, Installation, Removal:
1-5: $75 each
6-10: $50 each
11-20: $45
Which Form of Advertising is More Efficient & Effective? | SEO Book.com
Which Form of Advertising is More Efficient & Effective? | SEO Book.com: The best advertising typically looks more like information than advertising.
Monday, October 17, 2011
Small Business Advertising Ideas
Small Business Advertising Ideas: Craigslist can be a lucrative source of business for some companies. If you currently post on craigslist, or plan to, here are some suggestions to make the most of them:
Use awareness days for marketing
Small Business Advertising Ideas: Did you know there are more awareness days then there are days in the year? Many of these could be your next great idea for a marketing push.
10 Free Advertising Ideas
Great marketing ideas for a landscaper/lawn care business. Follow these 10 ideas and I an guarantee a successful business.
10 Free Advertising Ideas: 10 Free Advertising Ideas
By jeffbarson On October 19, 2006 Under Business, Marketing
Jake Wolf started his landscape business after posting �€œLandscape design student needs your home for portfolio development�€� on a local yahoo group. Within a week of his post he received 30 calls and had lined up enough work to quit his job.
10 Free Advertising Ideas: 10 Free Advertising Ideas
By jeffbarson On October 19, 2006 Under Business, Marketing
Jake Wolf started his landscape business after posting �€œLandscape design student needs your home for portfolio development�€� on a local yahoo group. Within a week of his post he received 30 calls and had lined up enough work to quit his job.
Sunday, October 16, 2011
____ Last Minute Delivery Service ** $59.99: USA,california,los angeles,west la, southbay: furniture - by owner
Flat rate local delivery service. Simple and to the point marketing.
____ Last Minute Delivery Service ** $59.99: USA,california,los angeles,west la, southbay: furniture - by owner
Thursday, October 13, 2011
Hypothetically tweaking: Research shows questions can influence behavior, promote bias
Hypothetical questions can bias thought. This works by eliciting an already held opinion in general. An hypothetical question can help to connect the generally held pre-conception with a specific yet unrelated subject.
Hypothetically tweaking: Research shows questions can influence behavior, promote bias: if I introduce someone to new, hypothetical information about a certain politician being crooked, even though the information isn't true, the question will influence them over time because it matches their existing, negative beliefs about politicians," said Moore. "They'll become more negative about that politician and less likely to vote for him, and their attitude about politicians in general will become more negative."
Hypothetically tweaking: Research shows questions can influence behavior, promote bias: if I introduce someone to new, hypothetical information about a certain politician being crooked, even though the information isn't true, the question will influence them over time because it matches their existing, negative beliefs about politicians," said Moore. "They'll become more negative about that politician and less likely to vote for him, and their attitude about politicians in general will become more negative."
Google Pitches Google Hangout With Full Page New York Times Ad
Why would Google buy and use ad space in the New York Times paper edition? Can't they reach the same people through their own online networks?
I'm trying to figure this out as I am currently trying to come up with media comparisons to sell AdWords products to my customers.
I was hoping to be able to say that AdWords can reach customers as well as traditional media can. I'm in doubt now.
Google Pitches Google Hangout With Full Page New York Times Ad: How do you spread the word about your awesome new social media network? If you’re Google, apparently you turn to a full page ad in the old media of the New York Times.
I'm trying to figure this out as I am currently trying to come up with media comparisons to sell AdWords products to my customers.
I was hoping to be able to say that AdWords can reach customers as well as traditional media can. I'm in doubt now.
Google Pitches Google Hangout With Full Page New York Times Ad: How do you spread the word about your awesome new social media network? If you’re Google, apparently you turn to a full page ad in the old media of the New York Times.
Sunday, September 25, 2011
SEO or AdWords or Offline - looking for advice
This is a great topic and question for the advertising world. What are the pros and cons to different modes of advertising?
SEO or AdWords or Offline - looking for advice: SEO or AdWords or Offline - looking for advice
I manage a website called SellYourCell. com. We buy used cell phones. We just took the site over and their has been NO advertising for years of any kind. Only 10% of people sell their old cell phones when they buy a new one so the challenge is to reach the 90% that don't and make them aware. Our competitors appear to be focusing on advertising for the 10% that do. Any ideas on how you would build awareness with the 90% of people who don't sell their cell phones when they get a new one? Thanks to you master marketers!
SEO or AdWords or Offline - looking for advice: SEO or AdWords or Offline - looking for advice
I manage a website called SellYourCell. com. We buy used cell phones. We just took the site over and their has been NO advertising for years of any kind. Only 10% of people sell their old cell phones when they buy a new one so the challenge is to reach the 90% that don't and make them aware. Our competitors appear to be focusing on advertising for the 10% that do. Any ideas on how you would build awareness with the 90% of people who don't sell their cell phones when they get a new one? Thanks to you master marketers!
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