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Thursday, July 23, 2009
Sunday, July 12, 2009
Wednesday, July 1, 2009
Group Buying: Power in Numbers - a knol by James Pruett
Group Buying: Power in Numbers - a knol by James Pruett: "Producers, meanwhile, are both advantaged and compromised in the business process of isolation. Since the forces of production are isolated from consumption, they remain retarded by systemic risk and periodic failure."
Group Buying: Power in Numbers - a knol by James Pruett
Group Buying: Power in Numbers - a knol by James Pruett: "As a result of group buying processes and business practices, we can create better market efficiencies, more opportunities and greater value and control on behalf of the consumers and investors. Even more, collaborative buying promises to alter the code of consumption itself, emphasizing connectedness and community."
Tuesday, June 23, 2009
3PartsofaPrintAd.pdf (application/pdf Object)
3PartsofaPrintAd.pdf (application/pdf Object)
Three Essential Parts of a Print Advertisement
If your advertising is effective, the money spent is an investment, not an expense,
from which you can expect returns. A print ad does not have the same
function as a business card and should not be approached the same way. A successful
print advertisement should have: an interesting headline, eye catching
design, and well-crafted copy.
1. Your headline should attract the reader’s attention. The best way to do this
is to offer a clear benefit. Tell the customer what your product or service can do
for them.
2. Your ad design should be uncluttered. Avoid small or complicated type, using
a maximum of two different fonts. Make use of photos and white space, as
both draw the reader’s eye on a printed page mostly filled with text.
3. As for ad copy, answer the inevitable question, “what’s in it for me?” Ads
should be created to catch Attention, pull Interest, incite Desire, and then
move readers to Action.
By using these three points to design your print advertisements, and offering
consistent exposure of your ad to prospects, you’ll see greater responses to your
advertising messages - making advertising an investment, and not an expense.
If you are considering print advertising for your business, and want to make
sure you get the most impact for your money, consider the marketing services
of Two-Lane Livin’. In house print ads are designed with proven points of print
advertising, and can include methods for tracking the responses to your ad.
Contract packages are designed to benefit those who advertise strategically, offering
consistent exposure to the public.
We know what makes advertising effective. For more information, call Lisa at
304-354-9132 or e-mail lisa@twolanelivin.com.
Three Essential Parts of a Print Advertisement
If your advertising is effective, the money spent is an investment, not an expense,
from which you can expect returns. A print ad does not have the same
function as a business card and should not be approached the same way. A successful
print advertisement should have: an interesting headline, eye catching
design, and well-crafted copy.
1. Your headline should attract the reader’s attention. The best way to do this
is to offer a clear benefit. Tell the customer what your product or service can do
for them.
2. Your ad design should be uncluttered. Avoid small or complicated type, using
a maximum of two different fonts. Make use of photos and white space, as
both draw the reader’s eye on a printed page mostly filled with text.
3. As for ad copy, answer the inevitable question, “what’s in it for me?” Ads
should be created to catch Attention, pull Interest, incite Desire, and then
move readers to Action.
By using these three points to design your print advertisements, and offering
consistent exposure of your ad to prospects, you’ll see greater responses to your
advertising messages - making advertising an investment, and not an expense.
If you are considering print advertising for your business, and want to make
sure you get the most impact for your money, consider the marketing services
of Two-Lane Livin’. In house print ads are designed with proven points of print
advertising, and can include methods for tracking the responses to your ad.
Contract packages are designed to benefit those who advertise strategically, offering
consistent exposure to the public.
We know what makes advertising effective. For more information, call Lisa at
304-354-9132 or e-mail lisa@twolanelivin.com.
Saturday, June 13, 2009
Yes! 50 Scientifically Proven Ways to Be Persuasive � alex.moskalyuk
Yes! 50 Scientifically Proven Ways to Be Persuasive � alex.moskalyuk: "If the amount of tips per week is the baseline for that restaurant, let’s make the waiters include a mint as they give the check to the customer. The tips go up by 3.3%. However, when the waiters offer the mints themselves, prior to signing the check, the tipping amount went up by 14.1%. In yet another experiment, the waiter would present the patrons with 1 mint per guest, then give them the check, then turning around to leave, then, as if remembering something sudden, turning around and giving them yet another mint per guest. Result? 23% increase in tips, as this signaled high amount of personalization."
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