Advertising - Wikipedia, the free encyclopedia

Advertising - Wikipedia, the free encyclopedia: Types of advertising


Virtually any medium can be used for advertising Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

Signage

Signage: Signage

There are signs everywhere around us, on buildings, products, road and more. But what makes an effective sign?

Major Methods of Advertising and Promotion (Methods of External Communications)

Major Methods of Advertising and Promotion (Methods of External Communications): Major Methods of Advertising (Repeatedly Getting Message Out)

MACKAY ADVERTISING

Advertising pricing for various outdoor media in Dallas, TX.

MACKAY ADVERTISING

TAIL | Mackay Advertising

Bus Advertising Cost in Dallas TAIL | Mackay Advertising: Net Space:
1-12 months $200
6-12 months $150

Printing, Installation, Removal:
1-5: $75 each
6-10: $50 each
11-20: $45

Which Form of Advertising is More Efficient & Effective? | SEO Book.com

Which Form of Advertising is More Efficient & Effective? | SEO Book.com: The best advertising typically looks more like information than advertising.

Small Business Advertising Ideas

Small Business Advertising Ideas: Craigslist can be a lucrative source of business for some companies. If you currently post on craigslist, or plan to, here are some suggestions to make the most of them:

Use awareness days for marketing

Small Business Advertising Ideas: Did you know there are more awareness days then there are days in the year? Many of these could be your next great idea for a marketing push.

10 Free Advertising Ideas

Great marketing ideas for a landscaper/lawn care business. Follow these 10 ideas and I an guarantee a successful business.

10 Free Advertising Ideas: 10 Free Advertising Ideas
By jeffbarson On October 19, 2006 Under Business, Marketing

Jake Wolf started his landscape business after posting �€œLandscape design student needs your home for portfolio development�€� on a local yahoo group. Within a week of his post he received 30 calls and had lined up enough work to quit his job.

____ Last Minute Delivery Service ** $59.99: USA,california,los angeles,west la, southbay: furniture - by owner

Flat rate local delivery service. Simple and to the point marketing.

____ Last Minute Delivery Service ** $59.99: USA,california,los angeles,west la, southbay: furniture - by owner

Hypothetically tweaking: Research shows questions can influence behavior, promote bias

Hypothetical questions can bias thought. This works by eliciting an already held opinion in general. An hypothetical question can help to connect the generally held pre-conception with a specific yet unrelated subject.

Hypothetically tweaking: Research shows questions can influence behavior, promote bias: if I introduce someone to new, hypothetical information about a certain politician being crooked, even though the information isn't true, the question will influence them over time because it matches their existing, negative beliefs about politicians," said Moore. "They'll become more negative about that politician and less likely to vote for him, and their attitude about politicians in general will become more negative."

Google Pitches Google Hangout With Full Page New York Times Ad

Why would Google buy and use ad space in the New York Times paper edition? Can't they reach the same people through their own online networks?

I'm trying to figure this out as I am currently trying to come up with media comparisons to sell AdWords products to my customers.

I was hoping to be able to say that AdWords can reach customers as well as traditional media can. I'm in doubt now.

Google Pitches Google Hangout With Full Page New York Times Ad: How do you spread the word about your awesome new social media network? If you’re Google, apparently you turn to a full page ad in the old media of the New York Times.

SEO or AdWords or Offline - looking for advice

This is a great topic and question for the advertising world. What are the pros and cons to different modes of advertising?

SEO or AdWords or Offline - looking for advice: SEO or AdWords or Offline - looking for advice

I manage a website called SellYourCell. com. We buy used cell phones. We just took the site over and their has been NO advertising for years of any kind. Only 10% of people sell their old cell phones when they buy a new one so the challenge is to reach the 90% that don't and make them aware. Our competitors appear to be focusing on advertising for the 10% that do. Any ideas on how you would build awareness with the 90% of people who don't sell their cell phones when they get a new one? Thanks to you master marketers!

\"Cakes And Pies By Vicki\": USA,georgia,atlanta,Atlanta, Georgia: event services

\"Cakes And Pies By Vicki\": USA,georgia,atlanta,Atlanta, Georgia: event services: "Cakes And Pies By Vicki\

Hello my name is Vicki, Owner of "Cakes And Pies By Vicki" located in the Stone Mountain area. I wanted to take this opportunity to tell you about my exciting baking business. "Cakes And Pies By Vicki" bakes homemade cakes and pies from scratch and will deliver them to our customers` doors. These cakes and pies are mouth-watering to the taste buds!!! We make cakes and pies for birthday parties, office parties, holiday parties, wedding parties, class reunions, family reunions, individuals, Quinceanera, Bar/Bat Mitzvahs, etc. We offer the following types of cakes and pies:

Red Velvet Cakes German Chocolate Cakes Vanilla Cakes
Chocolate Cakes Lemon Cakes Pineapple Upside Down Cakes
Cheese Cakes Pound Cakes Cup Cakes
Wedding Cakes Birthday Cakes Novelty Cakes
Sweet Potato Pies Apple Pies Peach Pies
Pecan Pies Fried Pies And More . . .

If you would like more information, please feel free to contact me at (770) 866-9097. "

Cakes for Any Occasion!

Enthusiasm beats everything!

Cakes for Any Occasion!: Cakes for Any Occasion! (Palm Desert)

I work independently creating cute, creative, fun cakes. I am not a professional but I am excited to begin to venture out into the business by advertising my work on Craigslist. Creating sweet treats is a passion of mine. Not only do I take my time to pay close attention to detail, but I make sure it tastes amazing as well (that is the best part right??? :) ) I am posting photos of cakes I have made in the past. With careful planning, I am confident that with whatever request I get from my customers, I will find a creative way to bring it to life! I hope you enjoying browsing through my pictures! You can buy in store but there's nothing like the homemade touch I put I in every cake I make ;) I will do my best to make it all convenient for YOU! I understand completely that everyone is doing there best to stay on a budget so email me for pricing :) It will vary depending on the size and quantity.

Great for: Baby boy birthdays, Baby girl birthdays, Teen birthdays, Adult Birthdays, Anniversaries, Showers, Weddings, Holidays, Events, Office parties, Just Because :)

I can do:
(All Flavors and Types)

Cakes
Cookies
Cupcakes
Minicupcakes
Pies


Call or email: Sonja 760-636-8571
http://www.facebook.com/media/set/?set=a.429983870769.235334.666885769&l=8174ade8c0&type=1

Cakes & Pies a Plenty: USA,maryland,frederick,Frederick: small biz ads

Just plain ol' fashion cakes and pies -basics! That's all people really want.

Cakes & Pies a Plenty: USA,maryland,frederick,Frederick: small biz ads: Cakes & Pies a Plenty

Do you have a family gathering coming up and don`t have time to bake any cakes and/or pies? Have we got the solution for you! If you need a good old fashioned chocolate cake, a carrot cake, pineapple upside-down cake, a yellow cake, a egg-free chocolate cake or any type of pie, then give me us a call. We will make it fresh for you the very day you need it and deliver it to your front door. We don`t decorate or do birthday or wedding cakes, we just make good ol` fashion cakes and pies for desserts, nothing more. We even do cornbread and cobblers that will melt in your mouth. Call me, Kevin, at (240)367-4795. Our prices are more than reasonable too. Come on, call us. Afterall, you maya never know when suddenly you have Company Comin`! You may also contact us by the posted e-mail.

Kevin

Outdoor Media Formats

Nice list of different types of outdoor media advertising opportunities.

Outdoor Media Formats: Outdoor formats fall into one of four major categories:

TRUCK ADS� | Compare (CPM) Media Rates | Call 1 800 TRUCK AD

Truck ads (18 wheeler) are fairly inexpensive but have a high upfront fee.

TRUCK ADS� | Compare (CPM) Media Rates | Call 1 800 TRUCK AD: TRUCK ADS� Media Rates Comparison Chart

How much does it cost to make a billboard? And how much does it cost to advertise for 6 months or so? - Yahoo! Answers

Billboard ads can go anywhere from a few hundred a month up to thousands per month. Also there is an initial design and print fee for the panels.

The entry fee is steep but the actual CPM is just about the lowest in advertising.

How much does it cost to make a billboard? And how much does it cost to advertise for 6 months or so? - Yahoo! Answers: The smaller boards ran around $600 a month for rental. The large ones ran around $1,500 to $2,000 a month. You might also look into doing a six-month poster showing. This means you might have several posters that rotate to various locations over the six-month period. Often, outdoor companies run special rates on poster showings, so be sure to ask.

Municode - Search

It's interesting to note that as Louisiana gets more conservative it is also getting more restrictive on our rights.

For instance, the city of Kenner restricts freedom of speech, one of the main reasons for our country's fight for independence, by making it illegal to waive signs in public.

These hypocrites like to sling around slogans such as 'patriotism' and cherish songs like 'where at least I know I'm free' and yet when reality requires they actually practice those tenets they fail miserably.

The worst part is we allow them to do this to us.

We need to stop singing silly songs and live out the purpose of this country!

(c)

It shall be unlawful for any person to loiter, wave any signs or wear billboards on any public streets, servitude, or right-of-way, including any part of the street between the curb and lateral line of the roadway and the adjacent property line and medians.

Flyers Marketing Tips

This can apply to almost any kind of advertising:

Flyers Marketing Tips: Marketing Tips For A Better Door Hanger Campaign

N.O. cracks down on illegal signs | wwltv.com New Orleans

N.O. cracks down on illegal signs | wwltv.com New Orleans: N.O. cracks down on illegal signs

The city is now sending a $10 removal invoice to any person or business listed on the illegal sign. If found guilty, additional fines of $25 to $50 could follow.

"The law has been very clear for a long time that these bandit signs that create lots of visual clutter, particularly in neighborhoods that have shown a lot of disinvestment in the past. They detract from the quality of life,” she said.

Free Hemlin Metairie Products if the Saints Win Super Bowl?

Hemline Metairie is wagering an interesting bet on the New Orleans Saints chance at winning this football season's Super Bowl.

The wager is that if the Saints win the 2012 Super Bowl championship game Hemline Metairie will refund you the price of items you purchased during their special promotion. More info about it at http://www.facebook.com/event.php?eid=260054877359730

It's a creative and interesting way to arbitrage their products. If done right then everyone wins. The odds of the Saints winning the Super Bowl are about 12-1. That is, if you bet that the Saints will win the Super Bowl somebody should be willing to take the bet and pay you $12 for every $1 you bet. This means that Hemline could (I don't know if this is actually what they're doing or not -I'm just speculating) take a percentage of what they make on the promotion and place a bet on the Saints to win. Then, if the Saints do indeed win they can use the money they collect to cover what they'll be giving out in refunds to the customers who bought items during the promotion.

If the Saints lose then customers will not collect a refund but they will still have whatever products they bought.

It's a pretty cool idea if approached as fun way to buy products you want while keeping an eye on what's happening with the Saints.

Media Comparison

Media Comparison: Media Comparison

What are the advantages and disadvantages of the major media formats?

Average CPM's

Average CPM's Different advertising media have varying pro and con attributes. It's not very accurate to list CPM's without taking into consideration what each medium effectively entails. But looked at from a pure CPM point of view there is a hierarchy of prices.

Infoacrs.com / Gloria M. Boone

Infoacrs.com / Gloria M. Boone: loria Boone is a Professor of Communication at Suffolk University in Boston, Massachusetts. I teach classes in Advertising, New Media, Social Media, Information Architecture, Usability, Web Design, and Protest Reform Rhetoric.

Calculating Your Ad Budget | Entrepreneur.com

Calculating Your Ad Budget | Entrepreneur.com: Calculating Your Ad Budget
Before you pour money into advertising, figure out exactly how much you should spend.

Vacuum fruit fly catcher. : View Idea

Vacuum fruit fly catcher. : View Idea: Vacuum fruit fly catcher.

A small shop type vacuum contains a small amount of soapy water. The vacuum is activated periodically by a timer. The vacuum draws air through a hose attached to a container that has a series of small holes in the top. In the bottom of the container is a sponge soaked in wine or fruit juice. The fruit flies land on the bait sponge and collect there for a period until the timer starts the vacuum running for a few seconds. The flies can't fight the vacuum draw and are sucked into the soapy water and are killed. I've used this home made devise very successfully in my wine making area.

Adverblog | Digital advertising and marketing: only the best ideas worldwide, since 2003

Adverblog | Digital advertising and marketing: only the best ideas worldwide, since 2003

Google Search vs. Display – Pros and Cons | Return On Now

Google Search vs. Display – Pros and Cons | Return On Now: "Impressions: Depending on a number of factors, including your overall budget and how much of it is allocated to display, you can see 10-20 times as many impressions as you can in search
Cost per click: As a general rule of thumb, your cost per click on display should be 30% less than Search
Cost per conversion: The metric I personally manage to for display conversions is 20% less than search"

Just The Stats

It [Google ad networks] is the largest ad network in the U.S. with 93.4 percent reach, according to comScore.

Display in 2011: The Future Belongs to Google | ClickZ

Display in 2011: The Future Belongs to Google | ClickZ: "It is the largest ad network in the U.S. with 93.4 percent reach, according to comScore."

New Orleans Not 'linked In' On Social Networks? - WWL - AM870 | FM105.3 | News | Talk | Sports

New Orleans Not 'linked In' On Social Networks? - WWL - AM870 | FM105.3 | News | Talk | Sports: "New Orleans not 'linked in' on social networks?"

Shana Rose Reporting

Recently both the state of Louisiana and New Orleans have racked up many, many positive rankings in various business polls, but there's one area that a recent index finds the city is seriously lacking.

New Orleans has been rated as one of the least socially connected on the internet, number 7 to be exact in the 'Least Social City' category.

The marketing database company NetProspex devised an index that goes into great detail about various details involving social media.
Check out NetProspex 'Ten Least Social Cities'

Loyola professor David Zemmels says the index doesn't take into account how well the metro area uses social media to warn and organize during severe weather and hurricanes. "I think New Orleans does well where it needs to, which is hurricane preparedness and those kind of areas. It doesn't do as well in business-to-business or person-to-person communication."

But he says, this is a place with a very strong social network, just not on the internet. "New Orleans already does a better job of that than most cities in the off-line world. New Orleans itself is a very well connected city in the off-line world; strong community ties, strong small business ties. Those are the things that are replaced by the electronic media."

But because New Orleans has some of the least engaged business-oriented social media users, Zemmels says local businesses could be leaving a lot of money on the table by not marketing better on social networks, although he notes even though they are free to use, in time-cost they can be rather expensive for businesses in the beginning.

Now I Know: Hey, Let's Crash Two Trains Together!

Publicity stunts can sometimes go too far:

Now I Know: Hey, Let's Crash Two Trains Together!: "A man by the name of William George Crush was the general passenger agent for the Katy, and he was charged with making sure that the railroad had enough passenger business to warrant its ongoing operation. �Crush, seeking visibility, came up with an idea. �Train wrecks, he observered, always seemed to attract large crowds -- so Crush decided to create a train wreck of his very own. �"

Users are scattered all over the net and that's how you need to reach out to them, claims Google.

Interesting study conducted on behalf of Google that claims target audiences are too scattered to reach at any one website and it is more efficient to reach them by taking a more scattered approach, presumably by using the Google Display Network of websites.

Online/Offline Stats

67% of online users are driven to perform a search based on company name, product or service name, or slogan as a result of an offline message. -http://printinthemix.com/summaries/show/43

Nearly 40% of online searchers, influenced by offline channels, ultimately make a purchase. -http://printinthemix.com/summaries/show/43

Kari Karr - Ludington, Michigan Graphic Designer and Marketing Guru

Kari Karr - Ludington, Michigan Graphic Designer and Marketing Guru

This designer seems to do it right. I love the designs.